The Safe Alternative to Smoking

       
 
   

NEWPAPER STORY

                       
                                 
     
   

     The smokeless cigarette is now available at Giant Tiger.  JMT Enterprises, exclusive North American distributor of the Crafe Away Smokeless Cigarette, recently announced a merchandising agreement with Canadian franchise retailer Giant Tiger.
     Beginning this month, Crafe Away is available in all 94 Giant Tiger locations across Ontario and Quebec.  Crafe Away has been available in Britain for more than six years, but is new to the Canadian market.

     The product is a plastic tube that looks and feels like a cigarette, delivers a simulated flavour of tobacco but no tar or nicotine.
     Canadian entrepreneurs Joanne Turner and Charlotte Whaley introduced the product into the southern Ontario market in March 2000 and are steadily growing their distribution across the country and abroad.
     "Having Giant tiger on board will be a real boast for us," said Ms. Whaley.  "It's estimated that 75 per cent of
             

smokers would like to quit, but just haven't found the right way to do it.  We already have many satisfied customers, so we know this product can help.  Giant Tiger is one of the region's most successful retailers and we are very happy to partner with a company dedicated to the well-being of their customers.  Through Giant Tiger we are able to provide a healthy alternative for a large number of smokers."
     Giant Tiger has stores in Grimsby, Beamsville and Smithville in West Niagara

     
                                 
                                 
 

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