PRESS RELEASE January '02NICOTINE ISN'T THE REAL ENEMY
Most smokers are led to believe that the hardest part about quitting smoking is beating the addiction to nicotine, when, in fact, this is just the "baby bear" of the two addictions a smoker has to overcome. Any smoker will tell you that the habit of smoking, the psychological addiction, can sabotage their best intentions to quit. To kick the habit, means changing personal behaviour - that's the real enemy!- 30 -
Ciganot Incorporated, a Canadian company based in Waterloo, offers the newest smoking cessation solution that helps break the habit - Ciganot Smokeless Cigarette. Ciganot is a plastic replica of a real cigarette and helps diminish the "hand-to-mouth" oral addiction. Holes are created in a smoker's life when they quit and they often end up substituting one bad habit with another. Many turn to the refrigerator, ultimately becoming frustrated with the way they look so they return to the comfort of a cigarette.
Patches and products promising relief from the nicotine withdrawal promote the ideal that when the cravings go the habit goes with them. "If that were the case," says Charlotte Whaley, President of Ciganot Incorporated, "a smoker who quit on Monday would have kicked the habit by the weekend as it only takes 5 to 7 days for the nicotine to clear the body. On the other hand, changing just one behaviour can take up to 27 days. That means a long time and a lot of work for a pack-a-day smoker. Ciganot helps fill the void they are experiencing without cigarettes and distracts them from all the smoking rituals they have learned until they can develop new coping mechanisms."
After Barbara Derby from Victoria BC had decided to quit smoking the reality set in. "How was I going to manage not having a cigarette in my hand?" she said. "This was going to be the most difficult aspect of overcoming a forty-year habit." Derby learned about Ciganot by calling the BC Smoker's Help Line. After trying it she reported, "A month ago, I would have thought it impossible to face a day without one (cigarette). I have overcome the cravings and maintain my sanity because I now have a safe replacement. I am overjoyed with the success of this product."
Ciganot is non-prescriptive, tobacco-free, nicotine-free, tar-free and smoke-free. It is a stop smoking tool recommended by health care professionals as a stand-alone solution or to use in conjunction with NRT (nicotine replacement therapy). Ciganot targets all smokers regardless of gender, age or income. Besides helping to break the habit, Ciganot is a substitute for occasions when and where smoking is not permitted such as restaurants, airplanes, hospitals, etc. Ciganot has a pleasant tobacco taste that releases from the filter as air is drawn through the tube. Each Ciganot costs $9.99 and lasts up to 4 weeks.
Ciganot is available at participating pharmacies and tobacco counters across Canada such as Wal-mart, Pharmasave, Giant Tiger, Shoppers Drug Mart, London Drugs and Pharm Assist banner stores. For more information or to find a location where Ciganot is sold visit our website at www.ciganot.com or call 1-866-CIGANOT.